SAVIACO
Arrive later.
SV in a double ring: a hallmark stamped into leather or pressed in gilt foil, never…
SV in a double ring: a hallmark stamped into leather or pressed in gilt foil, never printed as a pattern.
SAVIACO in Marcellus capitals, tracked just open.
SAVIACO in Marcellus capitals, tracked just open. Always one colour — noir, ivory or gilt foil — never outlined.
Noir and Ivory carry the house.
Noir and Ivory carry the house. Rouge is the lining and the leather jacket. Gilt appears only as foil. Olive is the box. The photographs keep their own colour — blue sea, red cars, snow — the palette never tints them.
Marcellus
Hanken Grotesk · The quick brown fox jumps over the lazy dog. 0123456789
Marcellus in capitals for the name and every headline — a flared, carved serif, like a…
Marcellus in capitals for the name and every headline — a flared, carved serif, like a name cut above a hotel door. Hanken Grotesk for everything a concierge would say.
Glamour with nerve.
Glamour with nerve. Hard sun or night flash, deep blacks, glossy skin and satin lapels. Grand hotels, yachts, private jets, a pool at night. People at rest and slightly too cool about it. Real colour, never a brand filter.
Slow in, long hold, no bounce.
Slow in, long hold, no bounce. Like a door closing on a good hinge.
- Arrive later.
- No logo outside. Everything inside.
- Repaired for life. In writing.
- Made to be late with.
The whole text
Arrive later. Dry, well-mannered, briefly funny.
A classic 12-column grid with generous margins.
A classic 12-column grid with generous margins. Photographs sit inside the margin like prints on a table; only the campaign cover bleeds.
Hairline, engraved: a compass, a key, a weather mark, a luggage tag.
The whole text
Hairline, engraved: a compass, a key, a weather mark, a luggage tag.
Vegetable-tanned full-grain leather, solid brass, walnut, loden felt, heavy linen.
The whole text
Vegetable-tanned full-grain leather, solid brass, walnut, loden felt, heavy linen.
Campaign
Every frame shot for SAVIACO, in the art direction the book describes.
In use
The mark on real things: packaging, signage, merchandise and the places the brand has to survive.
Brand book
Not a PDF of this page: the book renders from the same fields, and changes the moment any of them do.
Open the brand book →