Meadow
Clean, slowly.
m. — the first letter and a full stop. The brand finishes its sentences.
m. — the first letter and a full stop. The brand finishes its sentences.
meadow in EB Garamond lowercase, normal spacing, always small and always one colour.
meadow in EB Garamond lowercase, normal spacing, always small and always one colour.
Parchment is the label and the page.
Parchment is the label and the page. Amber is the glass. Soil carries type. Clay and Olive are the refill papers and nothing else.
EB Garamond
Hanken Grotesk · The quick brown fox jumps over the lazy dog. 0123456789
EB Garamond for the name and every headline, set in lowercase and never bold.
EB Garamond for the name and every headline, set in lowercase and never bold. Hanken Grotesk for ingredients, directions and prices.
Warm low sun on stone, plaster and oak.
Warm low sun on stone, plaster and oak. Amber glass, dried meadow grasses, water. Hands at work, never faces smiling at a product.
Slow dissolves, long holds, no movement you notice.
Slow dissolves, long holds, no movement you notice.
- Clean, slowly.
- The house smells like outside.
- Every ingredient, named on the label.
- Keep the bottle. Buy the refill.
The whole text
Clean, slowly. Quiet, literate, a little dry.
A calm 12-column grid, label-like: small type in columns, large images alone.
A calm 12-column grid, label-like: small type in columns, large images alone.
None. The brand uses words where others use icons.
The whole text
None. The brand uses words where others use icons.
Amber glass, uncoated parchment labels, travertine, oak, linen.
The whole text
Amber glass, uncoated parchment labels, travertine, oak, linen.
Campaign
Every frame shot for Meadow, in the art direction the book describes.
In use
The mark on real things: packaging, signage, merchandise and the places the brand has to survive.
Brand book
Not a PDF of this page: the book renders from the same fields, and changes the moment any of them do.
Open the brand book →