Johnsson & Paulsson
Settled, in writing.
JP set as a step: J above, P below and to the right, with air between — two partners, one…
JP set as a step: J above, P below and to the right, with air between — two partners, one structure.
JOHNSSON & PAULSSON in Syncopate Bold capitals, each letter stepping up or down like a…
JOHNSSON & PAULSSON in Syncopate Bold capitals, each letter stepping up or down like a staircase. Wide, heavy, calm — never set straight, never in more than one colour.
Paper and Ink carry everything.
Paper and Ink carry everything. Oxblood is the firm's colour — cards, folders, the door. Coral appears only as type on dark ground. Stone is the envelope.
Young Serif
Jost · The quick brown fox jumps over the lazy dog. 0123456789
Syncopate Bold belongs to the name and the monogram.
Syncopate Bold belongs to the name and the monogram. Headlines are Young Serif — warm, firm, like a letter from someone you trust. Jost for everything else.
Soft north light, paper textures, oak and stone.
Soft north light, paper textures, oak and stone. Partners photographed as people, not as a team lined up. Stationery shot flat from above. Never a handshake, never a skyline.
Slow fades, nothing slides.
Slow fades, nothing slides. Like a page turning.
- Settled, in writing.
- You will understand every page you sign.
- Fixed fee, agreed before we start.
- One page first. The rest after.
The whole text
Settled, in writing. Plain, exact, unhurried.
A wide 12-column grid with generous margins.
A wide 12-column grid with generous margins. Text sits in narrow columns; the space around it is part of the message.
Hairline, geometric, drawn from the same grid as the monogram.
The whole text
Hairline, geometric, drawn from the same grid as the monogram.
Uncoated grey and oxblood stock, letterpress, brushed steel clips, oak.
The whole text
Uncoated grey and oxblood stock, letterpress, brushed steel clips, oak.
Campaign
Every frame shot for Johnsson & Paulsson, in the art direction the book describes.
In use
The mark on real things: packaging, signage, merchandise and the places the brand has to survive.
Brand book
Not a PDF of this page: the book renders from the same fields, and changes the moment any of them do.
Open the brand book →