Écurie
Ride anywhere.
A running horse painted in one pass with a fat marker — imperfect edges, a dry tail, one…
A running horse painted in one pass with a fat marker — imperfect edges, a dry tail, one organic shape. It works as a brass buckle, an emboss or a stencil on a stable door.
Écurie in Arizona Flare, upper- and lowercase with the accent kept.
Écurie in Arizona Flare, upper- and lowercase with the accent kept. The flared serifs are the cut edge of saddle leather, set quietly enough to sit on a tag or a dinner invitation. Always one colour, never outlined, never stretched.
Midnight is the brand — the box, the night sky, the coat.
Midnight is the brand — the box, the night sky, the coat. Flash is the light that finds the subject. Dusk orange appears once per image, as the horizon. Paddock green is the grass underfoot.
Instrument Serif
Instrument Sans · The quick brown fox jumps over the lazy dog. 0123456789
The marker belongs to the name alone.
The marker belongs to the name alone. Headlines are set in Instrument Serif — calm, editorial, a caption under a strange photograph. Instrument Sans for everything else.
Direct flash at night or deep blue hour, 35mm grain.
Direct flash at night or deep blue hour, 35mm grain. A real horse in the wrong place: tower blocks, a 1970s living room, a swamp, the roof of a car. One impossible detail per frame, otherwise documentary.
A fast cut, then stillness.
A fast cut, then stillness. Like a flash going off.
- Ride anywhere.
- Made in the stable. Worn everywhere else.
- The horse in the wrong place.
- Resoled, not replaced.
The whole text
Ride anywhere. Short, strange, confident.
Full bleed. Photographs take the whole screen; type sits in the corner at poster scale.
Full bleed. Photographs take the whole screen; type sits in the corner at poster scale.
Solid, cut from a single shape, like tack hardware.
The whole text
Solid, cut from a single shape, like tack hardware.
Saddle leather, waxed cotton, brass, wool melton.
The whole text
Saddle leather, waxed cotton, brass, wool melton.
Campaign
Every frame shot for Écurie, in the art direction the book describes.
In use
The mark on real things: packaging, signage, merchandise and the places the brand has to survive.
Brand book
Not a PDF of this page: the book renders from the same fields, and changes the moment any of them do.
Open the brand book →